Aaruti English Classes case study

Aaruti English Classes is a Jaipur coaching institute for spoken English and university exams, covering UG, PG and UGC NET.

Apnaaapan handles the content: teaching reels, grammar and vocabulary carousels, classroom moments and festival posts that bring in enquiries from students.

Turning classroom teaching into content students actually save.

Challenges and what Apnaaapan did

• Coaching is chosen on trust, and a new institute has to earn it before anyone enrols. Reels with the teacher on camera, explaining one idea at a time, so students see the teaching before they join.
• Exam aspirants and spoken-English learners want different things. Separate content tracks: UGC NET strategy posts for aspirants, everyday idioms and vocabulary for spoken English.
• Enquiries needed a clear route from a post to a phone call. Every post carries the institute name, phone number and a clear next step.

Creative direction

Navy, yellow and clean type, with the teacher and the classroom at the centre. The look stays simple so the lesson reads first.

Design

Carousels for idioms, grammar and exam tips, plus greetings and quote posts in one consistent template.

Apnaaapan, 136, Shree Shyam Tower, Kesar Nagar, Sanganer, Jaipur 302020. +91 95877 73274 · grow@apnaaapan.com · WhatsApp