Ram's Fitness Club case study

Ram's Fitness Club Iconic is a Jaipur gym with over 100 machines, group classes and a floor built for people who train seriously.

Apnaaapan handles the brand on social: launch content, walkthroughs of the floor, class promotions and training tips, shot inside the gym.

Filling a new gym floor with the people who belong in it.

Challenges and what Apnaaapan did

A new gym has to prove the space, the equipment and the crowd before anyone signs up. Walkthrough reels and shoots on the floor showing the machines, the classes and members training.
Joining a gym is a decision people keep postponing. Launch and membership campaigns with clear offers and a direct line to call.
A feed of only equipment photos gets scrolled past. A mix of training tips, member moments and motivation, so the page is worth following even before joining.

Black and yellow, hard light and gym textures. Bold type on dark frames so the brand is recognisable at a glance.

Membership offers, class schedules and tip carousels in one black-and-yellow system.

Apnaaapan, 136, Shree Shyam Tower, Kesar Nagar, Sanganer, Jaipur 302020. +91 95877 73274 · grow@apnaaapan.com · WhatsApp